I. Introduction

The justification for the work of creative practitioners relies on the interaction with the crowd. Designers and artists aim to engage their audience and bring them new information. This information can be straightforward like the cover of a birthday card or charity's appeal. It can also be self-reflexive, the kind of information that highlight aspects of a collective abilities and can help us learn new things about ourselves.

In this dissertation I will discuss works of three artists and designers who put their will aside and allow the crowd to generate content independently. I will show how using the product of the crowd work is justified by its eventual reinterpretation and rerelease into the crowd. I will discuss if giving credit to the different contributors helps resolve the question of authorship that may rise in some of these works. To conclude, I will try to determine if these work allow the crowd to become more aware of its own potential and make it wiser.

To demonstrate my subject matter I have made the decision to release the design of this dissertation away from me. Instead, I will invite members of the crowd (anyone who could read my text) to design different segments of this work.

I plan to provide each contributor with the template of a single page. He or she will be provided with a maximum of 300 words of this text and a few basic guidelines for designing their page. I plan to impose minimal restrictions for these contributions. The restrictions I impose will serve only to make the production of pages easier and to produce some level of visual relationship between all the pages of the work. Once I hold sufficient amount of contributions I intend to bring them together and produce a final peace – my dissertation and the crowd’s collective design.
Finally, In accordance with my conclusions I will make the final result of the process available to all.