Almost everything we do nowadays generates content, which is recorded and is increasingly available to everyone else.
Increased use of social tools is exposing the true differences and similarities between us. This is creating wide consensus is making us more tolerant to certain things and adverse to others. Large groups (which I am to prove are equipped with 'bullshit-metres') can be formidable when an individual is facing them. In order to find acceptance within such a group, one is best course of action is to be genuine. This is true even before the wish to belong to said group has arisen, when there was no apparent need to be sincere, because our recorded generated content and past interactions serve as our reputation.
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